Our Clients

Radar works with a select number of leading brands in order to maintain close senior counsel on each account. Below are some recent case studies demonstrating our core capabilities.

Johnnie Walker

West Indies Cricket Sponsorship Campaign 2011

Radar negotiated, planned and executed Johnnie Walker’s Sponsorship of the WICB for June 2011 series against India. This involved a 360-degree campaign with media, VIP events, hospitality, consumer promotions, social media campaign and ambassador management (Sir Vivian Richards).

The campaign was predominantly led through on-going consumer engagement through social media. The use of platforms such as Facebook/Twitter/YouTube allowed a constant dialogue to be created with consumers that led to an on-going interaction with the brand.