West Indies Cricket Sponsorship Campaign 2011
Radar negotiated, planned and executed Johnnie Walker’s Sponsorship of the WICB for June 2011 series against India. This involved a 360-degree campaign with media, VIP events, hospitality, consumer promotions, social media campaign and ambassador management (Sir Vivian Richards).
The campaign was predominantly led through on-going consumer engagement through social media. The use of platforms such as Facebook/Twitter/YouTube allowed a constant dialogue to be created with consumers that led to an on-going interaction with the brand.