In 2010, Radar Sponsorship was tasked with building awareness for Reliance Mobile as a Global Partner of the ICC World Twenty20 in the Caribbean.
The remit was to focus on maximising in stadia activity and managing their contractual benefits in order to gain traction on broadcast for India. Radar developed an in stadia activation programme including dancers, collateral and VIP hospitality.
A key part of the strategy was to focus on creating awareness and exposure around Flickr. Radar implemented an international fan engagement programme, which resulted in increased traffic to Flickr.