I only play for great teams. That’s why I have chosen to work with Radar. The team at Radar understand the business of cricket better than anyone.
Sir Vivian Richards
At Diageo and with Johnnie Walker, we take great pride in the company we keep. When looking for a strategic partner in which to implement high-calibre, multi-faceted marketing programs – from our involvement in Cricket throughout the Caribbean or Formula 1 within Latin America – the cunning and creative dynamo of Radar Sponsorship has been one of the most exciting and successful agency relationships we have been fortunate enough to maintain over the past several years.
From a keen understanding of what motivates consumers and creatively looking at how best to approach and succeed within the arena of sports marketing, to intimately engaging with media and various other stakeholders like government officials, celebrities and commercial partners, Radar Sponsorship have consistently and effectively demonstrated their ability to be one of the most polished firms Diageo has ever worked with.
Stuart Kirby, Head of Communications for Diageo, Latin America & the Caribbean
Reliance Communications first engaged the Radar Sponsorship team during the ICC World Twenty20, West Indies 2010. Throughout the tournament the team ensured high levels of visibility for RCOM’s in-stadia branded collaterals. Our brand Reliance Mobile was ubiquitous over broadcast, for television audiences across all our global markets thus leveraging our association with the ICC event. Their excellent relationship with local authorities and the broadcast team has been beneficial too. Post the event, we have approached Radar for future activations and look forward to working together in future events.
Sanjay Behl, Group Head, Brand Marketing, Reliance Communications, India
Radar and JAJ provided outstanding leadership in the organization and execution of PepsiCo’s consumer winner event at the final of the 2011 ICC Cricket World Cup. Thanks to Jamie and Matt our consumer winners, customer guests and VIPs enjoyed an experience of a lifetime. The praises and feedback from our guests was clearly a testimonial to their outstanding work.
Ellen Healy, Director Sports and Entertainment, PepsiCo